引述 :『品牌的力量正逐漸在消褪中。許多消費品廠家將此歸咎於大型折扣零售商，但華頓商學院的雷奧納．羅帝許和杜克大學富科商學院的卡爾．梅拉則有不同的解釋。他們的研究顯示，企業損害了自己的品牌，是因為使用太多的短期折扣促銷方式，而很少投資於建立長期品牌的活動。企業想要拯救品牌，並提升獲利能力，必須具備衡量長期品牌績效的方法，而且依據長期橫量的結果來制定更聰明的行銷決策。』

引述 :『＊ Abstract 講題綱要 People generally talk of brands as products, such as Gucci shoes or Rolex watches. However, who would disagree with the idea that Wang Jien Ming or David Beckham are brands as well? A wider understanding of branding shows that people are just as much brands as companies and products. So just why and how can people influence their own self, as part of a branding makeover, in order to influence their chances of success in a business world or in life as a whole, whether it is looking for a first job, or going to an important sales meeting, or just making new friends? This speech looks at the concept of personal branding and how to enhance one's personal image and brand for success.』