As a result of integrating various Internet tools with traditional organizing strategies, the Free Schuylkill River Coalition multiplied its list of supporters tenfold, averaged over forty hits on its website a day, totaled over four thousand hits on the blog’s photo album, and, most important, won a major concession from CSX. Despite the railroad company’s previous refusal to meet with the group or city officials, CSX agreed to negotiate with the city and to address the coalition’s concerns.