Global Voices has been a happy recipient of the largess of the Google Grants program. We've got $200 per day of Google Ads, which we use to promote the site. To try to recruit more volunteer translators to help with the project, I offered $100 per day of ads to Alice to promote the various new sites. She, in turn, went to her translators and came up with a series of Google Ads in French, Spanish, Portuguese, Chinese and Bangla.
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