The main thing to remember is that you generally only get one look from the early adopter crowd. There is just too much going on for them to give a flawed company multiple chances to get it right. You either grab their attention, or you lose their attention. If you grab ‘em, everything is easier from then on. If you bore them, you are facing an incredible uphill battle just to get them back to the site. So, basically, don’t blow your first impression.
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